Deena Zenyk and Liz Richardson |The importance of VoC in your customer and market research | Customer Marketing Catch-up

Update: 2022-09-28

Description

Key talking points:

Deena and Liz’s journeys from music and journalism to customer marketing,
What VoC is and how that relates to customer advocacy,
How to get started with Voice of the Customer, and
Some common pitfalls businesses fall into when designing a program.

This podcast was brought to you by Influitive - find out more at influitive.com.

Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, they earn points, badges, and levels to redeem professional perks and privileges.

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Deena Zenyk and Liz Richardson |The importance of VoC in your customer and market research | Customer Marketing Catch-up

#box-pro-ellipsis-176126671560074{-webkit-line-clamp:2;}Deena Zenyk and Liz Richardson |The importance of VoC in your customer and market research | Customer Marketing Catch-up

Deena Zenyk and Liz Richardson |The importance of VoC in your customer and market research | Customer Marketing Catch-up

Deena Zenyk and Liz Richardson |The importance of VoC in your customer and market research | Customer Marketing Catch-up